Sustainability Report

Introducing our latest Sustainability Report. This outlines our journey from 1988 to becoming one of the most trusted and sustainable brands in Aotearoa.

For the last 34 years all aspects of sustainability have been at the heart of our purpose, values, and operations. Creating this report has been a wonderful way for us to see how far we’ve come and help us set our goals for the future.

Many thanks to NZTE, Go Well Consulting, Westpole, Playfight, Climate Restoration Group, all of our customers and suppliers who so generously offered their insights and support, and especially to the Absolute Essential team who patiently searched, measured and evidenced for months to pull this life story of our business together .

We believe that choosing high-quality natural, organic, cruelty-free, and fair trade ingredients, can meaningfully contribute towards a healthier world.

Enjoy our report here.